Case Study: D&B Web Creator Plus

Jessica expanded her business with D&B Web Creator Plus

As a small business owner, Jessica spends most of her time handling the operational aspects of her day spa. While her business has grown through referrals, she lacks the time to promote and market her spa through other methods, such as an effective online presence. An online presence could give her customers and prospects 24/7 access to information about available services, pricing, and special promotions. Jessica liked the idea, but didn’t have time to build a site herself.

Through online research, Jessica found the D&B Small Business Solutions site and learned about D&B’s web presence package, D&B Web Creator Plus. The website package was perfect for her business because D&B would build her website, promote her business online, and make ongoing edits, as required. The new website would allow her to support prospects and existing clients with online map/directions, specials, spa hours, and a professional e-mail address. She placed an order online for D&B Web Creator Plus and received a phone call from a web consultant within 24 hours. The web consultant talked to Jessica about her business goals, and developed a plan for her website design and promotion. Before week’s end, Jessica received an email notification that her website was live and ready for her review.

Thanks to D&B’s local directory and search engine submissions, Jessica quickly began receiving higher call volume for appointments and referral business that resulted in increased sales. Best of all, Jessica was able to access her website reporting so that she could see which customers had found her business due to her new online presence.