Vetting Your Business Idea

It came to you at 2 a.m. — an idea that will make you a small business success, at least that’s your opinion. But is the idea worth pursuing? For every great business idea, there are scores of others that just won't work. You’ll save yourself a great deal of time, trouble and money if you put your new business ideas to the test before you try to implement them. Half an hour of careful thought in the daylight, an afternoon of research, and/or phone conversations with a knowledgeable friend might steer you away from a flawed idea — and months of wasted effort and thousands of dollars of losses.