You’ve decided a Web site is the best way to get the word out about your small business. So who’s going to create the site? You? A staff member? An outside consultant? The answer will depend on the complexity of the site and how much time and energy you are willing to invest. For complex projects that require lots of expertise and custom coding, consider an outside consultant. If, on the other hand, you want to handle the development of the Web site yourself and need some assistance, many online tools exist to take you step-by-step through the development process and help you save money along the way.