Expand Overseas

If you have a Web site for your small business, you already have an effective tool for expanding your business overseas. You have access to the World Wide Web and a world of customers with Internet access. For companies that aren't just Internet-based, international expansion also involves setting up a physical location in other countries and dealing with the rules and regulations of different foreign governments. You’ll have to investigate shipping options and consider strategies for attracting international customers. And don't forget to research the cultural differences that can affect the response to your advertising in target markets. Make sure your message "translates."