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Hire and Manage a Salesforce

A small business can have the best products or services, but without a good sales team to promote the offering and close the deal, that business may become an ex-business in short order. What makes a good sales team? You need people who are confident, persistent, competitive, and energetic. They should appreciate a challenge, be able to cope with rejection, and have great listening skills. As part of an in-house team, your salespeople will devote their efforts to promoting your offering and won't have their focus diluted by representing multiple companies. The more you train your sales staff, the better they'll be at answering customer questions and making sales.

Featured Article

Internet Marketing: The Value of Pay Per Click Advertising
Lee Odden, AllBusiness.com's Internet marketing advisor, explains how your company can use pay per click ads on Google, Yahoo, or MSN to help promote your business.
 

Get inspiration

Why Sales Meetings Are Absolutely, Positively, Without a Doubt a Waste of Time--And How to Change It
95 percent of all sales meetings are team-killers. Here's how to turn your meetings into team-builders.

Featured Columnist

Keith Rosen You Got Scammed! The Greatest Scams Salespeople Pull on Their Managers
Salespeople are a creative bunch, especially when it comes to the stories they tell managers during meetings, conversations, or performance reviews.

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Focus on creating a strategy to get your team, and your company, through the bump.
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These six principles for managers can help build a world-class sales team.
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To mitigate your concerns, consider putting a judgment-free time frame in place for new members of your sales...
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The Right Way to Manage Salespeople
Use the tools of "invitation" and "accountability" to get the most out of your sales staff.
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You Got Scammed! The Greatest Scams Salespeople Pull on Their Managers
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