E-Mail Marketing

Few things are as important to the success of an e-mail marketing campaign than a list of qualified prospects. You can build your own list over time or rent one from a direct-mail specialist. For the "build-your-own" variety, ask visitors to your Web site to enter their name and e-mail address if they want to receive promotions or a newsletter. If you decide to use a rented list, you'll need to check the quality of the information. Make sure the list is current and only contains names and addresses of people in your target market or industry who have agreed to receive materials.