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Search Engine Optimization

When potential customers search the Internet for your products or service, how can you make sure your business has a top ranking in the search results? Even with a limited marketing budget, you can use search engine optimization (SEO) to make your Web site search engine friendly. Search engines look favorably upon well-written code and good site structure. Make sure your site content and page titles contain keywords that potential customers are searching for. In addition, the more high-quality and high-trafficked sites you have pointing to your Web site, the greater the likelihood the search engines will assign your site to a high ranking.

Featured Article

Internet Marketing: The Value of Pay Per Click Advertising
Lee Odden, AllBusiness.com's Internet marketing advisor, explains how your company can use pay per click ads on Google, Yahoo, or MSN to help promote your business.
 

Get inspiration

Surfing, Hiking, and Growing Web Site Traffic
With 75 percent of his business coming through the Internet, Cliff Hodges knows he needs to learn every trick possible to draw people to his outdoor-excursions site, Adventureout.com.

Featured Columnist

Lee Odden Is Your Internet Marketing Agency Delivering Secondhand SEO?
"Just get me some links" for a SEO program is like saying, "Just get me some people" when hiring staff. Successful outsourcing requires specifications, quality standards, and ongoing communication to meet client needs.

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