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Marketing Center Articles

Increase Marketing

Never underestimate the power of marketing, especially in an economic downturn. If you don't get the word out about the products or services you offer, potential customers may not even know you exist and current customers may turn to a competitor that keeps up its marketing efforts.

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Internet Marketing: The Value of Pay Per Click Advertising

Lee Odden, AllBusiness.com's Internet marketing advisor, explains how your company can use pay per click ads on Google, Yahoo, or MSN to help promote your business.

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In a Slow Economy, Remember to Boost Marketing

Experts say that in a sluggish economy the one thing to spend more on is sales and marketing.

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Developing E-Mail Marketing Lists

Email-marketing can generate leads and increase sales for less cost than traditional direct marketing. Learn how to develop...

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Should You Launch Your Own Social Network?

If your company is thinking about a branded network, consider these factors before making a final decision.

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Target Your Online Advertising Efforts

Small business owners are constantly looking for ways to improve their marketing efforts. One way to save money...

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How Can I Get the Most Out of My Next Business Convention?

Plan ahead to maximize the value of your next business convention.

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How to Use Social Networking Sites to Promote Your Business

Choose the sites with the right audience.

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The Advantage of Advertising in a Down Market

Before you make the decision to scale back or cancel your advertising campaign altogether, consider these factors.

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PR Databases Help Small Businesses Target Media

Globalization and new mediums, such as blogs and social networking sites, offer companies more options for press, but...

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How to Use Social Networking Sites for Marketing and PR

Learning how to use them wisely can increase your business profile.

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Advertise on Your Customers' Desktops with Widgets

Nearly every type of business can use widgets for brand propagation, instant transactions, and even customer analytics.

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Maximizing Marketing with Digital Media

Blogging tops the list for the best advertising techniques for businesses.

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How to Monitor the Effectiveness of Online Advertising

One common concern facing many small businesses is the ability to track how well their Internet advertising campaigns...

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Effectively Marketing to Women Online

You can get women to shop at your Web site with these tips on how to effectively market...

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Get Ranked on Niche Search Engines

Target specific customers and drive more traffic to your Web site by ranking high in niche searches.

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How Can I Make My E-Mail Newsletters CAN-SPAM Compliant?

To comply with the CAN-SPAM Act, make sure you that you are conscientious about these issues.

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Top 10 E-Mail Marketing Mistakes

If handled correctly, e-mail marketing can be very cost effective and produce satisfying results. Just be sure to...

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Top 10 Search Engine Optimization Mistakes

To succeed at optimization you need to avoid these common mistakes.

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Find an Ad Agency that Gets Results

Many small businesses lack the expertise, time, and resources to create an effective professional ad campaign. But do...

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Strengthen Your Selling Position with a Professional Audit

Selling their business is likely to be the largest and most serious transaction most business owners will ever...

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Improve Your Business's Search Engine Ranking with Local Search

The Internet is a powerful tool for reaching customers, but it can be difficult to be heard above...

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Choosing a Public Relations Firm

Before you start looking for an outside company, make sure to clearly define your PR objectives.

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Increase Marketing

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