Cart
1-866-415-0043
Mon-Fri 8am - 6pm local time
Related Topics
Resources & Tools
Email Us
Email us if you have any questions about our products, services or website. Or give us a call at 1-866-415-0043
Education Center
Running a small business and staying informed go hand in hand.
Business Loans
Our featured partner is a small business loan marketplace that connects businesses to lenders.
White Papers
Get insights from D&B and other knowledgeable sources.
D&B D-U-N-S® Number Search
Need to know your company's DUNS Number? Get it emailed to you.
Building Awareness
Every small business needs at least two types of formal, written plans: a business plan to establish the overall structure and road map for your operation and a marketing plan to determine the best way to position your enterprise and its products/services to customers. If you’re a small business owner and want to create a marketing plan, start by conducting research, analyzing your target market, available marketing/advertising methods, and your goals for the business. With that research, you can answer critical questions, which will help you achieve success.
Featured Article
Reinforcing a Brand with Advertising
John Nesheim, author of High Tech Start Up and a lecturer of entrepreneurship at Cornell University, explains that advertising reinforces a brand but doesn't build it.
Video + Podcast Library
Sales and Marketing: The Keystone to Success
Jeff Parker, an entrepreneur with extensive experience in the financial services sector, discusses why sales and marketing are the keystone to success.
Get inspiration
Hole in One: The Ups and Downs of Sports Marketing
John Bello, cofounder and chief executive officer of South Beach Beverage Company, talks about the ups and downs of sports marketing.
Featured Columnist
In a Slow Economy: Remember to Boost Marketing
When customers are buying less from you and sales are down, you might want to ditch your marketing person, throw out your PR consultant, and reduce sales expenses. Don't.
Other Related Articles
Do-It-Yourself Market Research
Marketing expertise is helpful but business owners can learn a lot by doing the market research themselves.
article
Creative and Low-Cost Ways to Promote Your Business
Promotional strategies can be a great, cost-effective way to generate exposure for your business.
article
How to Build a Sound Marketing Plan for Your Small Business
Like a business plan, a marketing plan can play an important role in the success of your small...
article
60-Second Guide to a Permission Marketing Strategy
Permission marketing is all about building relationships with people who first agree to learn more about your company.
article
Branding a Startup
Branding is often a low priority for small or emerging businesses. Here are some reasons why you can't...
article
8 Collateral Marketing Items Every Small Business Needs
From company fact sheets to biographies of key employees, preparing collateral marketing material is imperative for the success...
article
