The exit strategy, there were really only three ways that a startup company will exit. The number one and the most common is that you're going to go out of business. It's just not going to be successful. Number two is that somebody is going to buy you, number three is that maybe you'll go IPO and you'll have a running business in the long term. Today in 2006, the IPO market is basically dead for technology companies. However the M&A (mergers and acquisitions) market is actually quite hot. A lot of companies, Google, Yahoo!, Microsoft and the like are on buying sprees. They have huge piles of cash and they're seeing their baseline market stagnate and so they're acquiring companies to expand out their product base and expand out their talent. You can get acquired these days for any number of reasons; one, you have a team of engineers that is just brilliant and as such you're being ... you know, willing to take... companies are willing to buy you for pretty small amount of money but if you haven't taken investment it's a lot of money to you out there. You can develop a technology that the company wants and systems ... or you can be big enough that they want to buy your customer base, you know, no matter how ... what your technology does or what your business does, these days if you have you know, hundred million users, somebody else can monetise that customer base for you and is willing to pay a significant premium for it.