Entrepreneurship to me means taking a risk and Brad actually defined this inversely which is that most people think that entrepreneurship is a high-risk endeavor. You know, you're not going to ... the chance of your succeeding is actually quite low, however it's actually the reverse. As an entrepreneur your risk is actually quite low because you can control everything that happens to you and your company, as opposed to if you're working in a cubicle at the end of an organizational chart in a huge organization then you have practically no control over what happens. Your CEO could be laundering money, disappearing, file for Chapter 11 bankruptcy and you're laid off and you don't know that. As an entrepreneur you actually know what's going on or you should know what's going on in your business and know exactly what your future is and how it's gonna roll out, and that to me means you know, taking a risk but taking a very calculated and actually lower risk position to go out there.