The key and the challenge is learning to listen to them and learning to evolve a relationship where you know when the local partner's input should trump your instincts and your brand, your brand strategy or your brand standards for example or knowing when to say, no, this brand standard cannot be adjusted for that particular culture, it needs to go down this path and to work with the local partners to find a way to make it work in that context. I think too often some of the players in overseas expansion of companies is they'd select the local partner but something goes wrong early in the relationship. Their own cultures even between them became a dividing point and there was a lack of trust or a lack of credibility and so the international company quickly lost the respect for their local partner or listening to their local partner and while they had one they weren't using ... they weren't using their local partner. So the most important cornerstone in that relationship is selecting the partner that you can work with and that you can stay with and it goes back to commitment, you know, commitment to each other and knowing that look there's going to be differences here. We're going to hit some bumps in the road that we can't possibly know as an American company trying to work in China. But we've got a Chinese partner over there telling us that here's what we have to do, now lets see how we can take that knowledge and work with it to make this successful.