You know, at the end of the day I like to think of myself as a salesman. And I really believe that's where I have the most fun, talking to the customer. Now, people would say, well I also like the product development and the creativity. I do, but I really like being out in the field, on the battlefield, actually selling the product. And so my businesses have all been very heavily sales and marketing oriented. Because my belief is that companies don't go out of business because they can't control their expenses. They go out of business because they can't get revenue. And so, I think, I think we have a little bit of a tendency, as we've been educated, to spend too much time on the product. You know, you get a good idea - everybody has a good idea - but why don't they work? Well, they don't work because people don't execute on the idea, and they don't get to the customer fast enough. So, they have to go back to raise more money or the run out of cash, and the business stops. So, you've got a great new product to where you think it'll work, and then you've got to put a sales team together, and you've got to get that sales team out in the field, and you've got to understand how long that cycle takes to sell a product. Once you understand that, then let your salespeople make as much money as they possibly can, because what does that mean? The more money their making, the more revenues you have in the company, the better the company is. So, I would actually get up in my Monday morning meetings and if we'd had a big sales week or something, I would call that salesperson up and pat him on the back and, you know, shake his hand. I would say to my folks, I would say, you know, being a salesman is the most important thing we have in this company, and it's the toughest job, because these people get turned down all the time. They have periods when they're not selling, so they're in a funk. They have highs and lows of their own feelings about how life's going that they have to manage, but they're the reason we're in business. So, I would tell ... I would my technical people, "No, don't take that the wrong way. You're important too, but the business won't survive without them." And so I would turn the whole company into really appreciating the sales and marketing as being in a sense the keystone to success. And often many companies have a tendency to sort of play down the sales and marketing. Sales and marketing or being a salesperson is not, is not good enough. It's the best. Being a salesperson is the best, and it's really why companies make it or don't make it.