Case Study: D&B Leads Direct

Joe reaches more customers affordably by advertising online

Joe is the president of a fencing company near Harrisburg, PA.  He has a team of 6 that installs residential fencing within a 60-mile radius of the city.  Joe takes a lot of pride in his work, and gets most of his customers through positive referrals. Recently, he began looking for new advertising sources to continue his growth trajectory. While he had a web page, he didn’t have a large advertising budget like the bigger contractors.  Ironically, he used the Internet to find his own vendors, so he knew there must be a way to leverage the online channel so that home-owners could find him.

D&B Leads Direct created an effective online campaign that was highly visible to Harrisburg home owners interested in fencing. With this campaign, Joe significantly increased his web and telephone leads over his traditional media efforts.  Because of the nature of his business, these leads are valuable as he typically converts nearly 40% of the jobs that he bids on.  Now that Joe’s company can be found on search engines, he has access to a much larger audience outside of his referral base.

Joe likes using D&B Leads Direct because D&B was able to leverage his motto, “affordable quality”, and other relevant information to create an effective campaign that generated telephone leads via the web. With the expanded customer reach, Joe continues to find more and more business.